Wear Your Impact.
Step into style that speaks louder than trends. 80% of our pieces are Fair Trade and ethically sourced, spotlighting small, women-owned businesses and empowering women across the globe. From BoHo to Latin chic, our looks are anything but ordinary—just like you.
Crafted with premium materials and built to last, our designs help you show off your style and your values. Look good. Feel unstoppable. Change the world—one outfit at a time.
Real. Raw. Resilient.
Hey, I’m Leticia Aurora—founder, fashion lover, taco enthusiast, and proud SURVIVOR.
For the past 8 years, I’ve been on a mission: to source beautiful, Fair Trade and ethically made fashion that doesn’t just make you look good—but feel empowered AF.
Through my journey, I discovered vendors who work with women overcoming sex trafficking, domestic abuse, and poverty. As a survivor of domestic abuse and cult mentality myself, this work is deeply personal. I’ve been there. I’ve felt broken. And I’ve also felt what it means to be lifted—to be supported, seen, and empowered. Now it’s my turn to give back.
In 2025, I’ll be sharing more of my personal story and raising funds for domestic violence shelters. This little business of mine? It’s not just a brand—it’s a movement. Currently, over 80% of my products are Fair Trade, made by artisans and women-owned businesses around the world who pour their heart and soul into every piece.
And yes, I’m proud of my Latina roots—so proud, I created the Viva Collection to celebrate them. Rich colors, bold embroidery, and statement pieces that tell a story of resilience and joy. My heritage is stitched into every detail.
So what keeps me going? YOU.
My amazing customers are the heartbeat of this brand. You inspire me to curate one-of-a-kind, high-quality fashion that’s just as fierce as you are. I don’t just want you to look great—I want you to feel powerful, radiant, and deeply you.
My happy place? Anywhere with my partner Joe and my amazing adult kids, Alex and Jena. Also: jam nights, hiking, global travel (Spain changed my soul), cooking up Mexican feasts, fishing, nature walks, dancing to Spanish music, and singing at the top of my lungs with wine in hand. 💃🍷🌮
If you’ve read this far—thank you. Use code: tacosandritas for 15% off.
Because life is too damn short not to wear something that means something.
With love + fire,
Leticia Aurora
🖤 Fashion with purpose. Life with passion.
