Wear Your Impact.
Step into style that speaks louder than trends. 80% of our pieces are Fair Trade and ethically sourced, spotlighting small, women-owned businesses and empowering women across the globe. From BoHo to Latin chic, our looks are anything but ordinary—just like you.
Crafted with premium materials and built to last, our designs help you show off your style and your values. Look good. Feel unstoppable. Change the world—one outfit at a time.
Real. Raw. Resilient.
Hey, I’m Leticia Aurora—founder, fashion lover, taco enthusiast, and proud SURVIVOR.
For the past 10 years, I’ve been on a mission: to source beautiful, Fair Trade and ethically made fashion that doesn’t just make you look good—but feel empowered AF.
Through my journey, I discovered vendors who work with women overcoming sex trafficking, domestic abuse, and poverty. As a survivor of domestic abuse and cult mentality myself, this work is deeply personal. I’ve been there. I’ve felt broken. And I’ve also felt what it means to be lifted—to be supported, seen, and empowered. Now it’s my turn to give back.
This little business of mine? It’s not just a brand—it’s a movement. Currently, over 80% of my products are Fair Trade, made by artisans and women-owned businesses around the world who pour their heart and soul into every piece.
And yes, I’m proud of my Latina roots—so proud, I created the Viva Collection to celebrate them. Rich colors, bold embroidery, and statement pieces that tell a story of resilience and joy. My heritage is stitched into every detail.
So what keeps me going? YOU.
My amazing customers are the heartbeat of this brand. You inspire me to curate one-of-a-kind, high-quality fashion that’s just as fierce as you are. I don’t just want you to look great—I want you to feel powerful, radiant, and deeply you.
My happy place? Anywhere with my partner Joe and my amazing adult kids.
When I'm not hunting down beautiful pieces for the boutique, you'll usually find me enjoying jam night with the family, hiking a trail, exploring a new corner of the world (Spain truly changed my soul), cooking up a Mexican feast, baking sourdough bread, dancing to Spanish music, or singing at the top of my lungs with a glass of wine in hand. 💃🍷🌮
If you've made it this far, thank you for being here.
As a little welcome gift, use code TACOSANDRITAS for 15% off your order.
Because life is too short to wear ordinary things. Wear something that tells a story, sparks a memory, or makes you feel a little more like yourself.
With love + fire,
Leticia Aurora
🖤 Fashion with purpose. Life with passion.
